
HondaJet
A decade and a half ago, Michimasa Fujino had a vision, and sketched the one of a kind Over-The-Wing-Engine-Mount on a napkin, and changed the light jet class forever.
How do we bring those sketches to life to our audience “The One Percent”? The data revealed the only difference between boys and millionaires is the price of their toys. So we created a place for our customers to play with this $5M toy, Through a website and an APP delivered on a tablet, our customers could command the jet and all its innovation digitally.
The Results: Honda Aircraft topped the list for business jet deliveries in 2017. The aviation unit shipped 24 HondaJets and continued to grow and eventually delivered over 200 jets









