How does one of the nation’s leading academic healthcare systems transfer its medical authority and expertise to a content hub that is easily discovered and used by the public. By leveraging both technical and on-page SEO married with timely content planning that helped fuel awareness of and engagement with NewYork-Presbyterian through content.
Ensuring a search-friendly site structure that was mobile friendly and utilized Accelerated Mobile Pages while also maintaining site authority served as a strong foundation. But the key to success was the monthly process of data analysis to understand what readers were searching for, their SERP interaction and website engagement with content.
Leading with SEO and data-backed insights, we created growth beyond search and transformed NewYork-Presbyterian.