How does one of the nation’s leading academic healthcare systems transfer its medical authority and expertise to a content hub that is easily discovered and used by the public? We leveraged both technical and on-page SEO married it with timely content planning which fueled awareness and engagement through powerful stories.
Ensuring a search-friendly site structure that was mobile friendly and utilized Accelerated Mobile Pages while also maintaining site authority served as a strong foundation. The key to success was the weekly process of data analysis to understand what readers were searching for, their SERP interaction and website engagement. Leading with SEO and data-backed insights, we created growth beyond search and transformed the NewYork-Presbyterian Health Matters content program holistically.
The Results: 10 X average yearly growth in organic SEO. 20% of users generate follow-up visits, building loyalty. 1.5% primary conversion rate vs. 0.5% benchmark. 171K page views—reaching audiences in their first language.