We established TRESemmé as a fashion-forward authority, turning "Chair-worthy hair" into an everyday reality. By leveraging our role as the official Mercedes-Benz Fashion Week sponsor, we merged salon-quality expertise with runway style through exclusive, behind-the-scenes access and top-tier designer collaborations. Supported by a multi-media campaign across YouTube and Twitter, we translated catwalk trends into ready-to-wear looks, shifting the brand's trajectory and generating over 5.5 billion annual earned impressions.
Created the first App, granting access to this high-profile event everywhere while delivering exclusive, inspirational content in real-time. We gave access to the most fashionable styles at your fingertips. Within four years of the Chair-Worthy hair launch, the Unilever shampoo brand TRESemmé had overtaken rival Pantene in market share and launching it to the number 1 haircare product worldwide.