The 2017–2018 Monster Energy Supercross seasons were defined by record-setting growth, with 2018 achieving the highest TV ratings in the sport’s 44-year history (836,000+ viewers per race) and significant gain of over 10% attendance. Streaming service on app rose 46% year-over-year.
These Monster Energy Supercross seasons represented a watershed marketing moment for Feld Entertainment. A pivotal shift in strategy that moved beyond traditional sponsorship to create an immersive, digital-first "lifestyle" brand, resulting in record-setting growth, mainstream media attention, and a major shift in audience engagementcharacterized by record-breaking fan engagement, the strategic implementation of "FanFest" experiences, and the successful integration of digital gaming. Implemented with the Raceday fan experience. This era marked a pivot toward immersive, "festival-style" environments that significantly increased attendance and digital engagement among key demographics, across all platforms.