Our goal was simple – Create an omni media campaign that gets fans pumped about watching Monster Trucks test each others (sheet) mettle. The 2018 Monster Jam season was a landmark year for Feld Entertainment, characterized by rapid global expansion, high-tech fan engagement, and strategic, data-driven marketing that resulted in record-breaking engagement metrics
By pivoting to a "Positionless Marketing" approach and leveraging real-time fan interaction, Monster Jam increased its international business by approximately 40% over the preceding four years.