Our hope for Make HStory is that it can empower people who have lived with HS in silence or without answers to seek out the support they may need and visit a dermatologist to discuss the optimal care plan. We were incredibly grateful to the HS Survivors who shared their HS journeys and stories as part of the Make HStory campaign. Their stories are what will inspire provide hope and a path forward for so many others.
The core idea was the development of an online educational site that connected this ecosystem, which was created in partnership with individuals living with HS and their dermatologists. This launch campaign features stories of those living with HS, informational videos, and interactive tools and resources for those seeking management options, daily care, and information about HS. The patient campaign was created in conjunction with the previous Make HStory “Teaser”, Campaign and features robust educational information, downloadable resources, a strong online and streaming service video presence, and social media across all major platforms. visit Makehstory.com to experience the full impact of the campaign,
Results: Generated. $176 Million Global Revenue in Year-1 global sales. "Make HStory" won the Bronze Award for Social Media Campaign of the Year at the Ad Age Healthcare Marketing Impact Awards.