Four Seasons Hotels & Resorts is the name of luxury travel.. Luxury must have a narrative. To capture and serve the needs of discerning and desirable consumers, you must present them with a compelling reason to engage with the brand and connect with your guests at every point throughout their journey. And that’s what we did.
The Results: 12% more revenue per guest who visits Four Seasons webpages during their journey. 43% boost in organic bookings among users who visit our webpages. $14.7M annual online magazine driven revenue.
The Four Seasons Experience omni-channel campaign was highly successful, characterized by sell-out journeys, high-demand, and a 30% repeat guest rate. The brand maintained its luxury leadership, consistently breaking records with the most Forbes Travel Guide Five-Star ratings of any hotel brand, cementing its position at the top of high-end experiential travel
Strategic Award Recognition: The series won first place in the "Event Marketing" category at the 2018 PR Daily Awards, cited for its success in fostering media and social media buzz.
Targeting Millennial Creatives: By holding events in unexpected venues, like an abandoned schoolhouse in Philly or a yacht in Miami, the brand successfully repositioned itself to appeal to creatives and influencers.
Digital Integration: The campaign was part of a broader shift where digital media grew to represent 50% of the brand's marketing efforts, focusing on real-time interactions and "brand spiral" engagement.
Content Generation: These "Pop Downs" (a play on traditional pop-ups) were specifically architected to provide "once-in-a-lifetime" content capture moments for guests to share across social platform the results generated over 160 million impressions